\"Levitating\" was promoted with the release of two music videos, one for each of its respective remixes. The Will Hooper-directed music video for the Blessed Madonna's remix was filmed in London and Atlanta and has a theme of \"love conquers all\". It sees many people under the influence of a mysterious planet and being obsessed with a maze-like symbol. The DaBaby remix received a music video that was directed by Warren Fu and created in partnership with social media platform TikTok. The video is centred around Lipa and DaBaby dancing in an art deco-styled elevator, with many TikTok users in the cast. Lipa promoted the single with live performances on The Graham Norton Show, at the American Music Awards of 2020, and on Saturday Night Live.
Lipa began by recording the lead vocals, and later some backing vocals and vocals with all the collaborators. They would create different personas with different vocals every time they recorded them. Lipa recalled that she and her co-writers were dancing all through making the song, even if they were experiencing writer's block or working on the production. After finishing the song, Lipa enlisted the help of Stuart Price for some additional production. He brought more \"bounce\" to the song and helped with the bass groove. He also incorporated a high drone synth as a disco trope, and a string part in the pre-chorus. Koz later also enlisted the help of Bosko Electrospit Kante to play a talk box. \"Levitating\" helped dictate what the rest of Future Nostalgia would sound like and where Lipa thought everything made sense, where she had both the \"future\" and \"nostalgia\" elements. She called it the \"starting point\" of the album.
It had to be fun and bubbly but with lyrics that felt really smart. This is about me exploring happy songs and doing something that's not 'dance crying'. It's about having fun and meeting someone and falling in love and thinking, 'You've probably met me at the perfect time, let's just go for it.' It's the feeling when love makes you feel like you're levitating. It's otherworldly. Things get quite Daft Punk-y here, but it's playful.
In The Guardian, Laura Snapes stated that \"Levitating\" \"blooms like a row of tropical flowers.\" For Crack Magazine, Michael Cragg noted its French bloghouse hallmarks, previously explored on \"Don't Start Now\". DIY's Elly Watson labelled the song \"dancefloor-ready,\" while Mike Nied of Idolator named it multiple titles, including a \"starry-eyed love song,\" a \"straight up sugar rush,\" an \"intergalactic adventure,\" and \"breezy and feel-good.\" For Billboard, Bianca Gracie labelled it a \"summery jam\" and recommended playing it on a Miami road trip. Nick Smith of musicOMH stated that the song comes off as \"a funky caffeine and sugar overdose.\" In Slant Magazine, Sal Cinquemani labelled it a \"feel-good earworm.\" For Nylon, Shaad D'Souza criticized the song for its lack of longevity.
The music video was directed by American director Warren Fu, and took over 16 and a half hours to shoot, with stylist Lorenzo Posocco being on Zoom for over 17 hours during it. While filming, Lipa quickly decided that she did not like her look moments before going on camera, and within five minutes hairstylist Chris Appleton flipped her wig and gave her a whole new look. TikTok users Dexter Mayfield and Olivia Wong prepared for being on camera by vibing off everyone's energy and staying calm, respectively. DaBaby was originally supposed to be dressed as an astronaut for his shots, but ultimately did not due to the video's \"flow\", so he could just party. The visual premiered on YouTube at 13:00 BST (12:00 UTC) on 2 October 2020. It was proceeded by the release of two teasers on TikTok, in which Lipa invites users to \"The Levitating Experience\" that takes one to an \"intergalactic dance floor;\" she also warns viewers not to mess with the system and informs them about how to get there, among other items.
Shortly after, the elevator reads \"Approaching KRK-91\", a reference to DaBaby's real name, Kirk, and his birth year, 1991. One of the bellhop girls then goes to the door, and swipes up on a screen next to it to an outline of DaBaby; she presses a button under it. The door opens and DaBaby enters the elevator, wearing a knitted multicolour monogram flower crewneck outfit from Louis Vuitton's FW20 collection, alongside iced jewels and a chain that says \"Kirk\". DaBaby raps to the camera as Lipa casually dances behind him, where she blows a kiss and puts her arm around DaBaby. The elevator then reaches \"Roller World\", where girls on roller skates enter the elevator, in 1970s-inspired attire. They all dance together with large moves, and the elevator shines cherry red lights ever so often. The elevator reaches its final stop, and one of the bellhop girls swipes the screen to release. One of the passengers is launched into space before the dancers begin to appear dancing on a Milky Way-like illuminated circular belt. Lipa is seen dancing on a platform in the middle of the belt, sporting bangs, and wearing a Mugler dress with elbow-length gloves from Casey Cadwallader's autumn/winter 2020 show.
The music video was filmed in June 2020 in London over the course of 4 days, while Elliott filmed her parts with her respective team in Atlanta, in conjunction with Lipa's UK team. It was one of the first large productions to shoot to APA guidelines after the lockdown restrictions. Due to social distancing protocols associated with the COVID-19 pandemic, the production team decided to cast real couples, which led to Hadid's casting. The video's filming, which song was then unknown, was reported on 18 June 2020, along with Hadid's casting. The visual premiered at 05:00 PT (12:00 UTC) on 14 August 2020. Rania Aniftos of Billboard labelled the Blessed Madonna's \"Levitating\" remix video \"colourful\" and \"dreamy.\" For Consequence of Sound, Lake Schatz noted its \"candy-coated, Miami glaze\" lenses and praised its \"mythical and celestial imagery.\" He concluded by stating the video is \"snazzy\" and like \"a four-minute Ring Pop.\" Radio.com's Maia Kedem viewed the video as a mix of Sailor Moon, Euphoria, and Twilight. In her review for Vogue, Janelle Okwodu complimented its \"trippy visuals, bright colors\" and wardrobe that visualise Future Nostalgia's \"retro rave theme.\"
The next scene sees a blonde woman in a bedroom looking at herself in a mirror and holding a small item with the maze-like symbol that she hides under her pillow but later breaks it in half. She then looks through a telescope at a brunette girl reading a book. The brunette girl looks straight at the telescope, slightly scaring the blonde girl before the brunette eats the same item that the blonde girl put under her pillow. In the following scene, a bunch of people hang out in a skating park, drawing the maze-like symbol with chalk and skating, as well as a couple kissing. Next, two people are seen walking under a highway-like structure, which has graffiti of the maze-like symbol, with one holding a briefcase. They eventually get to a spot where they open a green-like crystal. Following, a man is seen in the middle of a field, spray-painting the symbol on a white sheet. Another man is seen driving his car to a point near the highway-like structure. He pulls a net out of his car and looks up into the sky. This scene ends with a moon appearing in his car before a woman takes its place. 59ce067264